Catalina and PlaceIQ to deliver location-driven ad campaign planning, measurement and attribution to CPG retailers (Catalina)
Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, have partnered to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. […]
Wed, Jan 5, 2022 at 11:11 PM