Comscore introduces digital out-of-home venue categories for more precise audience targeting; and its new DOOH measurement tools (Comscore)
By Faaiz Jappie. In this blog post, we reveal how to use Comscore Plan Metrix DOOH targets to find incremental reach opportunities and achieve campaign metrics with high-value segments such as business decision makers and auto intenders. Plan Metrix Digital Out of Home Measurement. […]
Wed, Mar 23, 2022 at 6:09 PM