Context must drive the agenda for digital signage says Chris Chubb of Green Room (Retail Design World)
We’ve heard the argument that there’s no need to put screens into stores as all customers are now equipped with a screen in their pocket. Do we agree with this thinking? Well no, not really, because as retail designers we have control over the content on screens in our store environments but not over the content consumers choose to accept onto their own mobile screens. […]
Sun, Nov 29, 2015 at 7:48 PM