Dentsu’s 2022 N.A. Ad Spend Forecast: +8.1%; OOH predicted to increase 14.6% this year (MediaVillage)
The report predicts that global advertising growth will rise 10.4% this year, to $634 billion. North America growth is expected to increase 13.7% in 2021 and 8.1% in 2022. Out of home (OOH) and cinema were the hardest hit media sectors during the pandemic, but they are now positioned for the fastest growth with cinema advertising predicted to increase 35.1% and OOH up 14.6% this year. […]
Thu, Nov 4, 2021 at 9:40 PM