Despite Some Headwinds, MAGNA Is Still Predicting Strong 2022 Ad Revenue Growth; OOH to Increase 11% (Media Village)
By Jeff Minsky. MAGNA is predicting an impressive 11.5% growth in ad spend versus 2021 with revenues surpassing the $300 billion milestone to an estimated $320 billion. With the return to work in progress, OOH -- in particular, commuter media -- looks to be a prime beneficiary in 2022. […]
Tue, Mar 29, 2022 at 11:36 PM