Digital billboard ad space marketplace Blip releases index reflecting SMB DOOH purchasing trends and sentiment (PRNewswire)
Blip Marketplace Index (Blip MI) is a proprietary index reflecting purchasing trends and sentiment on Blip's out-of-home marketplace. It is derived from millions of data points across approximately 20,000 SMB billboard budgets. As broadcast advertising is often first to be trimmed with tightening budgets, tracking SMB billboard advertising spend can be a highly valuable, first-mover metric. […]
Thu, Oct 7, 2021 at 7:10 PM