DIRECTV’s Copa America DOOH Campaign in Argentina, Chile, Colombia, Ecuador and Uruguay (Portada)
During the soccer Copa America 2021 soccer tournament played in Brazil, DIRECTV carried out an innovative regional DOOH campaign with the objective of generating brand awareness, through the use of high-impact media and dynamic ads in real-time in the main cities of Argentina, Chile, Colombia, Ecuador and Uruguay. 60% out of 250 advertisers and marketing specialists in the US plan to invest in DOOH in the coming months, making DOOH one of the pillars of the advertising industry. […]
Mon, Dec 6, 2021 at 12:10 AM