DOOH network operator Ocean to sell out of home advertising in the metaverse (CMNAP)
Ocean Outdoor customers will be able to advertise on digital billboards in video games and the metaverse after the outdoor company was awarded a partnership with in-game advertising company Admix. For Ocean Outdoor, in-game play opens up a new and lucrative advertising channel for the DOOH market, which is expected to be worth $50 billion by 2026. […]
Sun, Jan 2, 2022 at 12:52 PM