DPAA is creating a new trade body for operators of OOH ads on moving vehicles (MediaPost)
By Joe Mandese. The new entity is dubbed the Moving Out-of-Home Association, or MOOHA. MOOHA’s founding members and initial board are comprised of preexisting DPAA members – Adgile Media Group, LED Truck Media and Wrapify – also lists AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Movia, Nickelytics, Reveal Mobile, Street Metrics, and Vugo as “lead members. […]
Thu, Feb 8 at 9:32 AM