Effect of OOH on transport explored by KBH study (outputmagazine)
KBH On-Train Media has published research that shows that 48 percent of rail users have subsequently engaged with out-of-home advertising that they have seen while travelling. The study suggests that a rise in smartphone use on trains is a significant factor, with 92 percent of respondents owning such a device and ninety percent of them using it while travelling. […]
Mon, May 25, 2015 at 4:05 PM