First 30 billboards to go up next week in drug abuse campaign relaunch (bizjournals)
The first 30 billboards will go up on Aug. 3 in a relaunch of a media campaign aimed at raising awareness about the dangers of drug use. The PainKillersKill campaign, produced by Eric Mower + Associates, was first launched in 2013, led by BlueCross BlueShield of Western New York and dozens of media and corporate partners, ultimately garnering $3 million in media exposure. […]
Tue, Jul 28, 2015 at 7:10 AM