FT: Transport for London seeks media partner for GBP 1bn advertising contract
The current advertising contract on the London Underground network is managed by Exterion Media, the European advertising company owned by private equity firm Platinum Equity. Exterion is likely to face fierce competition from rivals including JCDecaux and Clear Channel Outdoor in bidding for the eight-and-a-half year contract, the largest of its kind in the UK and one of the biggest in the world. […]
Tue, May 5, 2015 at 12:09 AM