Magna Global: Global advertising market reaches new heights, and exceeds pre-pandemic levels. OOH to grow back to the 2019 level by 2023
Out-of-home media sales grew by +12% to $27 billion in 2021. The slower and more gradual recovery of OOH was expected due to the declines in consumer mobility, particularly in the heavily advertised transit segment, hurting OOH media audience and reach for most of 2021. […]
Mon, Dec 6, 2021 at 10:50 PM