The rise of retail media causes the need for custom creative for in-store screens (Mumbrella)
by HUGH CAMERON AND PETER SMYTH. Retail media is now facing its own creative coming of age, and marketers are on notice. Taking a TV commercial and running it on in-store screens misses this relatively new medium’s opportunity and engagement model. […]
mumbrella.com.au
Mon, Apr 15 at 11:24 AM
Mon, Apr 15 at 11:24 AM