Highlights from the Posterscope Africa OOH trends conference: location is the new currency (Bizcommunity)
OOH is moving from a static medium to one that targets the consumer based on their location, says MD Posterscope South Africa, Bruce Burgess. Location is the common currency, adds Nic Halas, Head of Futures for Posterscope UK. “It is a key thread and has been called the marketing vital frontier by Forbes. […]
Mon, Feb 20, 2017 at 6:05 PM