Hong Kong’s HKIA is the first major international airport to enable programmatic buying of its DOOH advertising (Campaign Asia)
JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so. Other airports are also moving towards programmatic DOOH services. Earlier this year, digital-out-of-home platform Lemma teamed up with GroupM to launch the first programmatic campaign at India’s busiest airport, CSI Mumbai. […]
Thu, Nov 26, 2020 at 6:53 PM