How Canadian Tire Achieved a 30% Lift in Consideration with DOOH — DPAA Panel Recap (Vistar Media)
Scott Michell, Managing Director for Canada at Vistar Media sat down with Brittany Kahn — Group Director, Strategy at Touché and Daniel Mak — Sr. Director, Planning and Platforms at Talon to discuss the tactical elements of a digital out-of-home (DOOH) campaign strategy and how Canadian Tire leveraged DOOH to drive consideration and service intent. […]
Thu, Jun 29, 2023 at 12:10 AM