How CPG marketers can use DOOH advertising to reach consumers on their path to purchase (Vistar Media via Open Mic)
by Andrew Golden. Consumer packaged goods (CPG) marketers have a tough job — addressing changes in consumer behavior, climbing inflation rates and an ever-growing number of competitors vying for shopper attention are just a few of their common challenges. In addition, the traditional buyer’s journey (see an ad, buy a product) is long gone. […]
Wed, Jun 21, 2023 at 12:10 AM