How to determine a fair market value for a billboard site lease (Billboard Insider)
By Andy Goodman. So the question here is how do I know that I’m getting fair market value rent for my billboard. When I’m working with a landowner I’ll ask the billboard company to provide the historical financials for a sign for the past three years. Pre-covid I can see the revenue generated by the billboard. Then I can see what type of hit they took during Covid. Coming out of Covid what I’m hearing is that business has been extremely good, so the revenue should reflect that. […]
Mon, Dec 27, 2021 at 6:08 PM