Interactivity and inclusion in omnichannel media buying via programmatic make DOOH more attractive to advertisers in 2022: Yahoo’s Stephanie Gutnik (Admonsters)
Stephanie Gutnik: The first thing I tell “new to DOOH” buyers is that these are not your mother’s billboards. Our industry often lumps those old-school billboards with new-school digital displays. But that “D” in front of the “OOH” is a big differentiation factor. […]
Thu, Mar 31, 2022 at 2:57 PM