MediaPost: Jägermeister Achieves 66% Lift in Consideration and Purchase Intent from Programmatic DOOH Campaign
Sponsored content. By Marissa Bernstein, Vistar Media Jägermeister and its agency ENGINE sought out to increase awareness, consideration and purchase intent for the Jägermeister brand and Jägermeister Cold Brew Coffee. The goal was to get in front of the right audience (adults ages 21-34) and drive reach and positive disruption in the marketplace for this unique product. […]
Fri, Jun 4, 2021 at 8:22 AM