JCDecaux’s study says airport advertising packages offer the ultimate brand impact and the highest perceived value to advertisers compared to other advertising channels (JCDecaux)
In the wake of the pandemic, much changed about air travel and the airport environment- but not the perception of increased value. For our 2021 Perceived Value study, JCDecaux Airport partnered with Researchbods to test how the choice of an advertising medium can influence consumer perception of a brand. . […]
Wed, Nov 10, 2021 at 12:31 PM