JCDecaux launches a data-driven tool that helps improve effectiveness of OOH creative (AdNews)
By Chris Pash. OPTIX uses machine learning to review visual effectiveness to predict performance, providing advertisers with an understanding of what elements of their creative are driving the most engagement and viewer attention. […]
adnews.com.au
Mon, Mar 1, 2021 at 11:39 PM
Mon, Mar 1, 2021 at 11:39 PM