Kantar and Route enable media buyers to target the same UK audiences in OOH that they do with print, TV, radio and online (Mediatel)
Kantar has fused it's TGI consumer survey data with Route out-of-home media measurement, meaning buyers can target the same TGI audiences in OOH that they do with print, TV, radio and online. The move will allow clients to undertake more refined audience profiling and exploit enhanced advertising targeting opportunities when planning and buying out-of-home campaigns, Kantar announced today. […]
Wed, Sep 22, 2021 at 1:06 PM