Lamar, one of the largest outdoor advertising companies in the world, celebrates 20 years of its digital billboards (Lamar)
The brainchild of former Lamar Vice President of Operations Bobby Switzer, the first digital billboard was conceived by Lamar and debuted in Baton Rouge in 2001. In the 20 years since, digital has transformed the Out of Home industry, giving advertisers new and innovative ways to deliver relevant and time-sensitive messages to target audiences. […]
Tue, Oct 26, 2021 at 6:24 PM