Measuring DOOH Campaign Success: It’s Not Big Data, It’s Useful Data That’s Needed (Little Black Book)
By Dan Brink, head of data at UniLED. Performance is everything when it comes to measuring the effectiveness and success of digital out of home (DOOH) campaigns. At a time when the return on ad spend (ROAS) is increasingly being scrutinised, brands are demanding accountability, transparency and every media needs to prove its worth. […]
Tue, Jun 29, 2021 at 2:00 PM