Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin (Media4Growth)
The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28. While Bhasin was bullish about the recovery in Asia - although he said it differed markedly country by country - and for the Out of Home medium, he was blunt about the issues still holding OOH back. […]
Fri, Oct 29, 2021 at 10:39 PM