MediaPost: DOOH ad operator Zoom Sells Social, Family Biz To AllOver
Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zoom Active Lifestyle Marketing, is selling its “Social Indoor” and “Family Network” divisions to AllOver Media, in order to focus on its core network serving fitness clubs. The social indoor division includes Zoom’s nightlife properties, while the family network includes a variety of recreation venues. […]
Wed, Jul 29, 2015 at 11:16 PM