Moviegoers Heading Back to Cinemas — NCM (DPAA)
Here’s what moviegoers are saying: NCM recently conducted two focus groups with NYC and LA Moviegoers of its online community of 6,500 movie enthusiasts called Behind the Screens (BTS). Given new requirements for entry to entertainment/outdoor venues (proof of vaccination in NYC and masking in LA) two sessions were held to better understand the potential impact on moviegoers in each market. […]
Thu, Sep 2, 2021 at 12:47 PM