Moving Walls Predicts Top OOH Trends To Look Out For In 2021 in Asia (Marketing in Asia)
With location data leading the way when audience movements remain unpredictable, programmatic enables campaigns to activate with a shorter turnaround time and contextual messaging capabilities. Partnerships between Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) have also picked up resulting in more inventories available in the media marketplace. […]
Thu, Feb 4, 2021 at 7:21 PM