OAAA CEO Anna Bager reviews post-pandemic revival of OOH, the state of OOH measurement and more (AdExchanger Podcast)
The start of the pandemic was a tricky time for the out-of-home advertising industry for obvious reasons. It’s hard to reach people outside when they’re being encouraged to spend as little time outside as possible. And so as digital advertising soared in 2020, out-of-home (OOH) ad revenue plummeted. […]
Tue, Dec 14, 2021 at 11:50 PM