OAAA is Establishing Guidelines for Programmatic Transactions
The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards forOpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to go “up for auction” in real-time. […]
thoughtleadership.oaaa.org
Wed, Oct 21, 2020 at 4:25 PM
Wed, Oct 21, 2020 at 4:25 PM