OAAA Releases New Specs for Automated Selling (OOH Today)
WASHINGTON D.C. – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though an automated workflow. […]
oohtoday.com
Wed, Jun 2, 2021 at 1:00 PM
Wed, Jun 2, 2021 at 1:00 PM