Ocean Outdoor has identified 280 DOOH signs that are comparable to prime TV by impact (Media4Growth)
By Rajiv Raghunath. Using a set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor. The Primers definition is based on a rigorously tested strategy developed over the past six months. […]
Fri, Feb 5, 2021 at 12:10 AM