Ocean Outdoor wants to ‘send brands into metaverse’ with Admix tie-up (Mediatel)
Ocean Outdoor will "send brands into the metaverse", the company has announced, after partnering with Admix, an adtech company that has pioneered the non-intrusive digital ad format In Play. Starting on Sunday, the two companies are working on series of activations that couple digital out-of-home (DOOH) with virtual worlds, aimed at driving incremental reach for advertisers. […]
Thu, Dec 9, 2021 at 11:52 PM