PR firm exec says OOH advertising will play a bigger role in U.S. commerce after the pandemic (Digital Signage Today)
Eddie Kraft, senior account supervisor at Gregory FCA, a public relations firm, believes consumers and businesses are entering a state of "post-COVID revenge" and OOH promotion will help ignite this movement. Shoppers are likely to return to brick-and-mortar outlets after mostly staying home last year. […]
Tue, Oct 26, 2021 at 12:10 AM