OOH Advertising Promises an Extraordinary Journey (Digital Marketing Mag)
By Jason Cotterrell, MD of Exterion Media. Out-of-Home (OOH) media is shown to be performing well, with a predicted 3.9 per cent growth in Western Europe, following a strong Q1 in 2015. OOH share of total advertising spend stands at 7.0 per cent in 2015 and globally, Carat is forecasting a 4.3 per cent rise in OOH advertising spend in 2016. […]
Mon, Oct 5, 2015 at 12:34 AM