OOH may face the same challenges as daily newspapers if it doesn’t adapt (Billboard Insider)
Dan Nausley, President, Sandler Training and the OOH Sales Mastery Class The newspaper industry was (and is) a victim of an ever-changing competitive business climate that it was unwilling and later unable to adapt to early enough to be able to retain significant market share. Obviously, it varies from company to company however, it is not uncommon for a newspaper today to be generating operating profits at less than 10% of what they enjoyed just 15 years ago. […]
Wed, Dec 15, 2021 at 12:10 AM