Programmatic DOOH ad tech company Hivestack opens up its Ad Server to work with multiple SSP/Exchanges (PRNewswire)
Hivestack has introduced new, unified auction framework that optimizes publisher yield across various sources. A recent article illustrated that online Web publishers use an average of six SSP/Exchanges for programmatic monetization, with header bidding technology being used to optimize yield. […]
Thu, Oct 7, 2021 at 7:04 PM