Programmatic DOOH platform Vistar Media to use location intelligence data from AdSquare for audience targeting (ExchangeWire)
With this integration, Vistar Media gains access to comprehensive audience data and SDK-derived location data from Adsquare. Using these insights, Vistar Media can now score each poster location of integrated OOH inventory, enabling precise planning and programmatic delivery of digital OOH (DOOH) campaigns. […]
Wed, Jun 7, 2023 at 12:10 AM