Programmatic supply-side platform Place Exchange releases reach, frequency, and impression (RFI) measurement for buyers and sellers of OOH media (Billboard Insider)
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. […]
Sun, Dec 12, 2021 at 11:08 PM