The Drum: S4M’s Caroline Sajas explains how combining OOH with mobile can drive more people to stores
By Caroline Sajas. The latest channel partnership driving results is to combine mobile advertising and top performing OOH locations as it can increase drive-to-store visits by X3 (JCDecaux) while optimising multichannel ad spend. Get the best of your ad spend by combining mobile and OOH… As a leading mass advertising medium, OOH is a great tool for branding. […]
Thu, Nov 26, 2020 at 7:01 PM