OOH automotive ad spending was up 23 percent in January 2022, year-on-year (OAAA)
By Steve Nicklin. According to Kantar, OOH automotive ad spending is off to a great start in 2022, with January pacing 23 percent ahead of 2021. Automotive dealer spend, which represented 79 percent of the OOH category in January, is up 18 percent, while manufacturer brand spend is up 56 percent, and dealer association spend is up 36 percent. […]
Thu, Mar 31, 2022 at 9:47 PM