Samsung Insights: Promotional Campaigns Get Timely and Tactical in the Drive-Thru Lane
For decades, QSR operators planned and managed promotional campaigns days and weeks in advance because of the lead times needed to design, print, ship and post new menus and posters. But with outdoor digital signage, changes take a matter of minutes, as messages are fine-tuned and promotions are catered to the varying attributes of the people rolling into drive-thru lanes — the 7 a.m. […]
Tue, Apr 25, 2017 at 6:56 PM