WARC: Shorter lead times hit Malaysian DOOH last year
An overview of outdoor advertising spend by format in Malaysia. Digital outdoor ad investment saw 42% growth in 2019 which dropped to a 13% decline to RM292.9m (rate card) in 2020. Static outdoor advertising spend saw a more moderate decline of just 8%. […]
warc.com
Fri, Feb 12, 2021 at 12:08 AM
Fri, Feb 12, 2021 at 12:08 AM