Solomon Partners analyst coins a new name for “on-premise” digital signs, says this category is now “bigger than DOOH”
By Mark Boidman, Managing Director, Solomon Partners. Advertisers have always had budgets specifically reserved for each channel, which do not change much year to year. However, specifically within out of home media (“OOH”), additional dollars are now flowing into OOH from what used to be allocated or earmarked for other channels (e.g., TV, print, radio). […]
Tue, Jan 4, 2022 at 7:23 PM