Static OOH adspend outperformed DOOH in Malaysia in 2020 (Marketing-Interactive)
The overall adex for Malaysia dipped from RM13.5 billion to RM11.5 billion in 2020 as a result the COVID-19 pandemic. Out of the RM11.5 billion, approximately RM1.3 billion came from OOH (8.7%) and DOOH (2.5%), according to AIMS Research. This represented a drop from RM1.4 billion in 2019. […]
marketing-interactive.com
Wed, Feb 3, 2021 at 12:08 AM
Wed, Feb 3, 2021 at 12:08 AM