Swimwear Brand Andie Uses Recognizable Celebrities in OOH to Boost Social Media Following (Morning Brew)
By Phoebe Bain. Marketers seem to agree on one thing: If you build it, they will take pictures of it and (maybe) tag and follow your brand on Instagram. Outdoor installations can spur user-generated content on social media if they’re eye-catching enough; a 2017 Nielsen survey found that one in four adults had posted something on Instagram after seeing an out-of-home (OOH) ad. […]
Mon, Aug 9, 2021 at 4:00 PM