Talon to use LoopMe’s platform to deliver the “most comprehensive OOH measurement capabilities in the market” (MarTech Series)
LoopMe’s full-stack technology platform, which Talon will leverage to quantify post-ad exposure, goes beyond baseline ad metrics, such as audience impressions and reach. By using an extensive audience data pool and AI algorithms, they are able to identify real uplift outcomes, such as awareness, consideration, favorability, intent, foot traffic, and offline sales. […]
Tue, Oct 20, 2020 at 6:04 PM