TechCrunch: Improvements in eye tracking technology to affect VR, gaming, advertising and market research
“Market research firms are experimenting with directly measured biometric data to precisely determine the composition of people in out-of-home media environments such as retail stores, for audience measurement purposes,” Porco says. […]
techcrunch.com
Sun, Feb 19, 2017 at 7:58 AM
Sun, Feb 19, 2017 at 7:58 AM